While the rest of their alcoholic beverages are sold by the bottle, Crosscut Distillery’s iconic vodka cocktails are currently sold in pouches. This can make them feel like an inferior product compared to the rest of Crosscut’s lineup, which could deter potential customers from trying the cocktails out. This project replaces the pouches with traditional glass bottles and carriers, which use bright colours and eye-catching patterns to make them pop out on store shelves.
Maddie Archer 