Milky Way, a very iconic ice cream shop in Regina, Saskatchewan, has been in business since 1956. Their only competition is Marble Slab, which has only remained in business in Regina because they’re able to stay open in the winter. Despite this, they lack a cohesive visual identity, and their online presence (both on social media and their own website) makes users question whether their accounts are official, and if the shop is even still up and running.
This refreshed visual identity creates a sense of cohesion both in person and online, evoking a sense of nostalgia among patrons who have been visiting the shop for decades.
Maddie Archer 